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This year's West Coast version of ECL will be held October 3-5 at the Los Angeles Convention Center, while the East Coast expo is slated for October 26-27 at the Jacob K. Javits Center in New York City. The event, which debuted in Los Angeles in 2002 and expanded to New York in 2003, was created as a one stop marketplace to help bring together producers and suppliers of basic and specialty products to meet the needs and preferences of Hispanic consumers and the millions of other Americans who purchase Latin foods. Food and beverage buyers - such as foodservice, retail and distribution companies -- can now register online at www.expo-comida-latina.com.
Diversified Business Communications (DBC), the company that organizes ECL among other international trade shows in the marketplace, also announced the addition of a San Antonio show at the Henry B. Gonzalez Convention Center on April 24-25, 2005. The new expo aims to attract southwest regional buyers of Hispanic foods and beverages.
The LA show will have 20% more space than last year, bringing the total floor space to 60,000 square feet. Phil Lempert, "The Supermarket Guru," will deliver the Keynote address at both the LA and New York shows. Lempert is a respected food industry analyst who has an uncanny ability to identify and explain trends to both industry and consumers. Like last year, ECL '04 will also feature culinary demonstrations with celebrity chefs and conference programs, addressing various aspects of the U.S.-Hispanic food and beverage market, identifying customer bases, penetrating the market and developing long-term and profitable relationships with new and repeat customers. In fact, the Trade Commission of Mexico will have a Mexican Food Pavilion with over 60 Mexican companies showcasing the best of Mexican food and beverages. Please visit booths #2251, 2221 and 2321.
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With population trends supporting growth in the market, it is easy to see why participation in the shows has grown. Hispanics numbered 37 million in 2001 and will comprise 24 percent of the country by 2050, according to the most recent Census Bureau. The group, which is the fastest growing minority in the U.S., now represents 13 percent of the U.S. population. Hispanic purchasing power is nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to HispanTelligence(R), based on analysis of U.S. Bureau of Economic Analysis figures.
Hispanic food & beverage goods represent an opportunity for many companies to enter or expand product lines in this growing multi-billion dollar industry. On average, Hispanics spend 17.5% of their income on food compared to 13.7% for non-Hispanics, according to an Oregon St. University study. They also make more than twice the number of trips for grocery shopping than the average U.S. shopper and spend 34 percent more on groceries than the average shopper. Hispanics also tend to spend 19 to 58 percent more than non-Hispanics on dairy, fats & oils, beef, poultry and fresh produce.
Expo Comida Latina will continue to be the one-stop marketplace for retail, commercial and institutional foodservice food and beverage buyers to explore the many basic and specialty products that are available in order to cater to the broadening and more demanding tastes of Latin food lovers across the country. The shows feature producers, processors, distributors, wholesalers and importers of Hispanic food, beverages and ingredients, specialty foodservice equipment and computer software for foodservice and retail, among other items. The breadth of products displayed - produce, dried foods, canned foods, dairy products, beverages, meats, salsa, prepared foods and more - make it easy for attendees to source products that cater to the growing Hispanic population.
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The Ambassador of Mexico to the United States, Mr. Carlos de Icaza visited California from August 23-27, 2004. Ambassador de Icaza met with members of the Mexican community, business leaders, politicians, academics, as well as representatives of human rights non-governmental organizations in San Diego and Los Angeles.
During Ambassador de Icaza's stay in San Diego, he met with officials to discuss border issues, and visited San Ysidro Port of Entry, the busiest border crossing of the 42 which exist along the two thousand mile long border between Mexico and the United States. In addition, he made a presentation at the Institute of the Americas, headed by Jeffrey Davidow, former U.S. Ambassador to Mexico.
The tail end of his trip was reserved for Los Angeles where Ambassador de Icaza was the keynote speaker at the U.S.-Mexico Chamber of Commerce event. He addressed a large audience that included business leaders and officials regarding the state of Mexican-U.S. Relations.
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